The brand was founded in 2015 by Jacqualine Suwarsono, from a vision to fill in the gap for high quality and affordable local label that provides daily wear from tops, bottoms, to semi-formal wears in Indonesia. We realize the demand for designer labels that has been rapidly increasing in the past few years. Thats’s when the brand was established. Ever since then, we have been highly committed to maintain the quality of our collections and construct each piece with style, comfort, quality.